Wise choice. Humanity need your help.

Reducing our CO2 emissions, stop deforestation and ocean dead zones are fundamental for the survival of humanity.

Numbers and facts backed up by science:

COequivalents per 100 g protein

  • PEAS – 0.4kg co2 / 100g protein
  • TOFU – 2kg co2 / 100g protein
  • CHEESE – 11kg co2 / 100g protein
  • BEEF – 50kg co2 / 100g protein

COemissions from animal agriculture compared to all transport combined (cars, flights and boats)

  • ANIMAL AGRICULTURE – 7.1 Gigaton Co2 / year
  • ALL TRANSPORT – 7 Gigaton Co2 / year

Meat, aquaculture, eggs, and dairy uses 83% of the world’s farmland. 

It contributes to 56 to 58% of food’s different emissions, despite providing only 37% of our protein and 18% of our calories

J. Poore, T. Nemecek, University of Oxford 


Source: Reducing food’s environmental impacts through producers and consumers

“We are sleepwalking towards the edge of a cliff”

Johan Rockström, Global sustainability expert at the Potsdam Institute for Climate Impact Research, Germany

“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use.

It is far bigger than cutting down on your flights or buying an electric car.

Source: Joseph Poore, University of Oxford

Found your reason?

Great! Take your next step:

Watch Cowspiracy

Cowspiracy goes deeper into the environmental issues with animal agriculture. It will give you further insight of the effects caused but the meat, dairy and egg industries. 

Find Delicious recipes

Time to start cooking delicious, yet simple plant-based meals. You will find plant-based variations on all your usual meals. Avant-Garde Vegan’s channel on Youtube is a great starting point. 

Saving humanity is not your thing?

Try another science-based reason.